The founder of Diesel is Renzo Rosso.The Diesel brand was born when jeans were created in 1978 in Italy, with purpose of combining aggressiveness and irony and always remaining at the cutting edge of new fashion trends. The sunglasses are made for a young public, aged between 15 and 40 years, of both genders. And now, the famous brand with livingness, Diesel, there are totally over 200 specialty stores all over the world, with circa 1.2 billion dollars of annual sales volume.