Well, in my opinion, there are two reasons which can lead to this situation. First, it can be because of the eye infection, for there are many dirty objects in the air outside. Generally speaking, after your eyes are infected by some virus, it can lead to pain in your eyes. And when you roll them, it will just increase the pain. Also, eye strain can be the reason too. As we know that if you overuse your eyes, leading to the eye muscle become nervous, it can lead to this symptom too. For your situation, you should go and see the eye doctor as soon as possible.